Weekly Newsletter - 1.22.2025

Plus: How to get 40% closer to sales success in 2025📚

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Welcome to Sales Intelligence: Sales Force Onboarding, the weekly newsletter for the industry’s senior sales onboarding leaders. Now is the perfect time to refine your approach, adapt to market shifts, and position yourself for success. Packed with actionable insights and strategies, we’re here to help you connect with clients and drive revenue growth in a dynamic and competitive landscape.

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EDITOR’S PICK🎯

As the new year begins, so do fresh opportunities to grow your sales team. But onboarding isn’t just about the first 90 days—it’s about setting the foundation for long-term success.

Hive Perform sat down with Roderick Jefferson, a leading voice in sales enablement, to explore how companies can improve their onboarding strategies. His insights focus on ensuring every sales hire is prepared to perform, not just adapt, throughout their journey.

Want to ensure your new hires are equipped to hit their targets and thrive? Don’t miss this must-read eBook that could get you 40% of the way to sales success in 2025.

INDUSTRY INSIGHTS 🌐

The collaboration between RevOps and enablement is transforming how businesses drive growth. RevOps aligns systems, data, and processes across teams, while enablement ensures employees are equipped with the skills and tools to execute strategies effectively.

Together, they streamline operations, integrate technology, and empower teams to focus on customer relationships. This synergy improves decision-making, boosts efficiency, and drives predictable revenue growth.

Takeaway for 2025 - As the RevOps and Enablement partnership continues to gain traction, businesses must prioritize collaboration between these functions to stay competitive. The synergy between these teams is not just a trend—it’s a strategy for sustained revenue growth and operational excellence.

According to Forrester, the speed of onboarding new sales reps significantly impacts their success and overall sales team performance. Traditional onboarding processes often take too long, leaving reps unprepared and delaying their contributions to revenue goals.

To optimize onboarding, companies are adopting strategies that focus on speed without compromising quality. Key approaches include:

  • Role-Specific Training: Tailoring training materials and scenarios to match the specific responsibilities of the sales rep.

  • Real-Time Support: Leveraging AI tools and mentorship programs to provide reps with instant feedback and guidance during their early days.

  • Microlearning Modules: Breaking down training into smaller, digestible sessions to facilitate faster learning and retention.

The report emphasizes that the ideal onboarding period should balance efficiency with thoroughness, aiming to get reps fully operational within 90 days. Companies that accelerate onboarding with these methods report increased rep productivity and a faster return on investment. By prioritizing streamlined and effective onboarding, sales teams can empower new hires to drive revenue sooner and achieve long-term success.

Oracle introduced new AI capabilities in Fusion Cloud Sales to streamline workflows and enhance customer engagement. Key features include:

  • Engagement Agent: Automates customer emails, saving time.

  • Records Agent: Summarizes activities and updates records seamlessly.

  • Intelligence Assistant: Delivers holistic account insights, including sentiment and contract status.

  • Multilingual Support: Enables real-time translations for global audiences.

These innovations reduce admin tasks, enabling sales teams to focus on building stronger customer connections. Gartner predicts AI will cut B2B sales prep time by 50% by 2026.

ZoomInfo and Salesloft have deepened their collaboration to provide sales teams with AI-driven insights for smarter selling. By integrating ZoomInfo’s robust data with Salesloft’s revenue workflow platform, sellers gain access to real-time, actionable information directly within their existing workflows.

The partnership aims to boost productivity by automating research and delivering personalized outreach strategies, helping sellers connect with prospects more effectively. This enhanced integration reflects the growing role of AI in modern sales strategies, streamlining processes and driving better results for businesses.

In a recent Demandbase podcast, experts explored how revenue intelligence is transforming account-based go-to-market (ABM GTM) strategies. By integrating advanced data analytics, businesses can gain actionable insights into target accounts, enabling personalized engagement and higher conversion rates.

The discussion emphasized aligning marketing, sales, and customer success teams with unified data to optimize customer journeys and uncover hidden growth opportunities. Leveraging AI-driven revenue intelligence tools allows companies to focus on high-value accounts, driving efficiency and maximizing ROI in their ABM strategies.

MEME OF THE WEEK👻

INDUSTRY NEWS 📰

Keygen Creator, Zach Brown took a bold step by eliminating traditional sales calls, opting instead for a self-serve model powered by automated tools. The result? A significant increase in sales and a more efficient customer experience.

By focusing on providing a seamless digital journey for customers, Keygen’s platform allows users to access demos, pricing, and purchase options without human interaction. This approach not only reduced friction in the sales process but also freed up time for the team to focus on product development and customer support.

Jenkins highlights the shift as a way to meet modern customer expectations, where buyers increasingly prefer researching and purchasing on their own terms. The success of this strategy demonstrates the power of leveraging automation and self-service in redefining sales processes for the digital age.

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Sales Intelligence is a Contentive publication in the Sales & Marketing division